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Why Getting To Google’s Page 1 Search Engine Ranking Is Not Good Enough?
By Peter | September 3, 2010
If you have an online business and own at least a website to conduct your business, you would want to rank many of your website’s keywords in Google’s page one of its SERP or Search Engine Results Page. But is this good enough?
Well quite frankly, it’s not good enough to be just on page 1, unless you are in the top 3 positions in Google. Let’s just look at some important search engine statistics to determine some startling discovery. These statistics show that 90 percent of searchers don’t go beyond the first page, with 42 percent searchers click on position 1, 12.5 percent on position 2 and a mere 8 percent click on position 2. So if you do the math right if your website does not rank on the first 3 positions in Google, you are losing website traffic, yeah more than 60 percent to be exact.
Well if your website is not highly ranked in Google there are many things you can do to boost your rankings, although it does take some time to make this happen.
Title Tag
Putting your keyword in the title tag of your home page is an important factor in helping you rank higher in the search engines. Occasionally I do see many websites who prefer to use their company name in the title tag but hopefully they know what they are doing. As far as I know there are 2 ways why people do this. Either they are more concerned about promoting their brand name or company name so that takes priority over ranking high on their main keywords or they simply made a mistake.
URL
Many SEO experts and other marketers who own hundreds of domains are convinced that having your keyword in the domain helps to boost your ranking for that particular keyword. This is even more evident in people who know how to find a profitable niche . They do so by targeting smaller niches using the exact keyword phrase as their domain name. You can choose to use your brand name or company name in your domain but you have to remember this makes your job at ranking in the top 3 positions much harder.
Age of Domain
Does domain age carry more weight in helping a website to rank higher in Google and other search engines? This has been debated for many years by many marketers who will swear by their interesting theories. Well don’t bet on Google to bare it all here but from my frequent visits to forums there seems to be more people convinced domain age matters. Their strongest arguments: Well- established websites have very old domains, so reverse engineering suggests having an older domain helps to make a well established site and Google loves that. Another argument is that the all familiar Google Sandbox affects new websites more than the older ones. In fact most marketers give it 6 months before you are free of getting the dreaded Sandbox.
Topics: SEO, traffic | Comments Off
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