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Are You Driving Away Visitors From Your Website?
By Peter | July 10, 2010
Are you one of those people who have finally found the right traffic generation technique to maximize your website traffic? But on the same breath does your Google Analytics tell you that you have a high bounce rate and your visitors are leaving your website as quickly as they came? If so, the problem could lie in your landing page or homepage and you do need to fix it urgently.
Here’s how you can find out if you are actually driving away your visitors from your website.
1. Are you guilty of not giving enough information on your homepage as to what your website is all about? Don’t make your visitors who arrived at your website feel like they have come to the wrong site. It may be a good time to make some changes to your homepage so that it presents a clear picture of what they can expect to find before navigating to the inside pages for more details.
2. Try to critique your own homepage objectively as though it belongs to someone else and you may find lots of things you don’t quite like. Are you overwhelmed with too much information or do you get swarmed with links and banners everywhere? Many marketers have learned from Internet Business Coaching that having a good site navigation improves the visitor experience so that people don’t have to struggle to navigate your website.
3. Do you have your ‘about me’ or ‘contact’ pages visibly shown on your homepage? Well that is assuming you have written these pages in the first place. If not you should get that done now as these are simple one page information that most visitors read first. More like sizing you up and finding out what sort of person you are before moving on to other pages.
4. Check if any of your web pages have broken links because no visitors like to click a link that leads to a ‘404 error’ page. You risk not just losing your visitors but search engines having trouble crawling your site. You know both of them have disastrous consequences.
Topics: Internet Business, traffic | Comments Off
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