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Niche Case Study – Part 2 Ckecking Niche Popularity & Profitablity!

By Franck | January 6, 2009

I hope you did your homeworks and found several niches to start with.

I have something that is going to motivate you even more. Yesterday, one of my private coaching students sent me this email:

Hi Franck..

How is things going with you?…

I am little stuck here bro. Don’t know what to do…I have my site you helped me to startup and I told you a 2 month ago that it makes me $500/mo, it is making me $800/mo now…

Don’t know were to go from there…Shall I continue with affiliate marketing or make my own product in IM niche (I am writing on my ebook)….I have been thinking of coaching again…..I saw at your site that you have mentoring for $497?…

Mehmet

It’s a nice problem to have. In fact, I advised him to build another site, and another, and another. It adds up after sometimes.

His site is following the blueprint I am going to teach you and earn $800 per month. He is now on the first page of Google for his main keyword (I just checked and there are 5 Millions+ competing pages – without the quotes).

Do you see the potential here? Build 10 of these sites, and you can earn a good amount of money.

Back to our case study.

Niche Marketing Case Study (6 Jan 2009)

MODULE 1. Finding a money making niche.

Part 2 – Checking Niches Popularity & Profitablity!

Step #1: How Many People Search For The Keyword

Why am I doing this? I want to see if there is a lot of demand in the niche, and if people are actually buying online.

As a reminder, here are the niches I found yesterday:

  1. Wii Downloads
  2. Gov Records
  3. Reverse Phone Lookup
  4. Registry
  5. Spyware/Adware
  6. Satellite Tv For Pc & Mobile
  7. World of Warcraft

A.  Google Keyword Tool External (Click Here)

I will compare between my different terms and find out how many times people search in the search engines every single month.

Since I don’t have a clue about these niches, I need to know what are the keywords people use when they search in this niche.

Question: What’s a keyword?

It’s a word or a sentence.

Example: If you want to find more about WII downloads, you need to go in a search engine like Google, and type something. This “something” is called a keyword, whether it is a single, or several words.

Example: UFC, Ultimate Fighting Championship, Pride. Each of these 3 is a keyword.

(By the way, my Sparring partner won the UFC 92 last week!)

Let’s continue…

Now, I want to learn more about the niche, so I will use : The Google External Tool

I will start with the “Spyware” niche.

1. I simply type the keyword: “Spyware” in the search box:

Google External

Google External

The tool returned a lot of keywords (see below):

Kewyord Results

Kewyord Results

2. Getting some related keywords

But what I want at these point are the related keywords.

I will just scroll down until I get the “Additional Keywords to consider”

See screenshot below:

Related Keywords

Related Keywords

As you can see, there are many related keywords. They will help me to understand the niche and check the profitablity. Here are the main related keywords (I just downloaded the whole list in .txt format, and copied these from the list)

As you can see, it seems to be a pretty large niche with a variety of keywords.

What I will do with these keywords?

  1. They will help me to find out:
  2. What is the niche all about
  3. The number of people searching in the niche every month
  4. Finding out what my competition is doing
  5. Getting hundreds of kewyords (that many of my competitors are not aware about)

3. Conclusion

It seems to have potential because people in this niche have a problem. They are “Desperate Buyers”, they have a problem with a spyware and want to get rid of it, or know if they have one.

Now, I want to find out how many people are searching for these keywords (the related ones).

B.  Checking The Demand

Another Keyword Tool

1. Getting the numbers

I want to know if there is an interest in this market, because obviously, if nobody is searching about spywares, I am not going to earn any money…

So How do I find out how many people are searching for these terms every mont?

I’ll use the Seo Book Keywod Tool (It’s Here)

I just typed spyware in the search box:

And here is what I get:

Results for the keyword spyware

Results for the keyword spyware

There are 3,974 people searching for the main keyword “Spyware” every single day. That’s (let me take my calculator…), that’s 119220 person searching for “spyware” in Google, Yahoo and MSN every month. It’s pretty popular.

Note that this is ONLY for the main keywords. There are way MORE people searching in this niche in any given month.

I typed the related keywords in the seo book search box, and I got this.

Interesting: I noticed by looking through the keywords in the seo book that most of these people are searching for FREE spywares, adwares, etc.  I didn’t see this with the Google tool.

Now, I start to understand the niche.

It seems that adwares and spywares are the same, or pretty similar. I will find this out later on.

2. Stay Organized

I make sure that I keep all these datas in folder on my hardrive.

You can create a main folder and call it Project #1. In this folder, you will create a folder for the “spyware” niche (or any other niche you chose). Then, you will create another folder called “Keywords”. In the keyword folder, you may have: a folder for Google External tool and another for the Seo Book tool (you can download the keyword in CSV for excel).

Save all these keywords because you will need (some of) them when you start your website.

(I also write them in my journal. For each niche, I have a simple notebook, nothing fancy).

Let’s continue …

3. Let’s Recap!

Do you remember what I am trying to do right now?

If you are lost, this will keep you on track:

I am trying to do ONLY two things:

  1. Finding how many people are searching for the main keyword.
  2. Learning more about the niche in the process.

Why in the world am I doing that?

Because I am trying to find ONE profitable niche (one of the 7 I found yesterday).

So far, What I’ve learned?

  1. There is a lot of people searching for imformation about spywares (119K per month for the main keyword)
  2. Most of these people are searching for FREE spyware/adware scans
  3. Adware/Spyware may be the same thing (I’ll check this ONLY if I decide to go after this niche)
  4. I’d like to enter this niche because I’d like to learn more

The next step is …

C. Checking the profitablility of the niche

I will see how affiliates are making money in this niche.

Stay tuned …

Franck

PS. Don’t forget your homework:

This part (and what comes after) is really important, because you don’t want to find yourself in a market with no money, or with very few people…

Here is what you need to do step by step:

  1. Pick ONE niche in your OWN list (or mine if you want)
  2. Go to Google Keyword tool External
  3. Get the related keywords (to start thinking like your niche)
  4. Download the related keywords
  5. Organize your work
  6. Go the the Seo Book Keyword tool
  7. Type your main keyword
  8. Take the number of searches (it’s daily searches, so you need to multiply by 30 to find how many people search every month)
  9. Get a journal (like you want, for me it’s just a simple notbook) and write down your numbers. Here is what I wrote: Spyware: 119220 searches/month, then, I wrote that people are searching for free stuff. I also wrote that I like this niche. That’s it.
  10. Wait for my next post …

I’d like to see your work, just let what you found below …

Update: I’ve added all the links to the case study below (links open in a new window):

1. Introduction the the niche marketing case study

2. How To Find A Profitable Niche

3. Checking The Niche Popularity

4. Ckecking Niche Profitablity

5. Choosing My Money Making Niche

6. Learning More About The Spyware Niche

7. Domain Name Registration

8. Getting Website Content And Backlink Strategy Starts

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Topics: clickbank case study | 13 Comments »

13 Responses to “Niche Case Study – Part 2 Ckecking Niche Popularity & Profitablity!”

  1. Susan Greene Says:
    January 6th, 2009 at 10:06 pm

    Once you find keywords with good potential, is it better to market affiliate products or create your own? In other words, is the extra work to create your own worth it?

  2. Make Money Online at Home Says:
    January 6th, 2009 at 10:49 pm

    Hi Franck,
    Thanks for the best information provided here. I would suggest for our respected readers one more hint to check if a niche is a profitable one, which worked very well for me:

    Go to ezinearticles.com and type your target your keyword there. Then, have a look at the most recent articles and see how many times they were viewed. Use your commen sense; for example I found a keyword that one of its corresponding articles got 150 views although the article has been published for only 2 days. This is a good indication that this target keyword enjoys a decent amount of traffic.

    I wish you all a lot of success.

    Asem

  3. Elaine Says:
    January 7th, 2009 at 2:58 am

    I am enjoying the information i am learning from your case study course. I know absolutely nothing about this area but am determined to get something out of it. I’m not looking to be greedy, just need to get rid of some bills.

    ElaineJ

  4. Franck Says:
    January 7th, 2009 at 9:18 am

    Hi,

    @ Susan, we are not in the keyword research yet, all we are doing is checking the Demand and Profitablity.

    I want to choose a niche from my list.

    @ Asem, I am also using the EZA techniques, but this comes later on.

    @ Elain, you are not greedy, Internet will soon pay all your bills if you work at it.

    I’ll write the next lessons very soon…

    Franck

  5. Free Traffic System Says:
    January 7th, 2009 at 2:14 pm

    I see that you are using SEO book tool that outsources WordTracker.

    And WordTracker officially says that “All search terms are collected from the major metacrawlers – Dogpile and Metacrawler” (quote taken from their official page http://www.wordtracker.com/about.html)

    Don’t you think this is quite unrealistic to check the search demand with the tool which shows only and tiny-teeny fraction of traffic?

    I fully agree with using Google AdWords, but WordTracker based tools are dealing with the searches that are close to statistical error.

  6. Franck Says:
    January 7th, 2009 at 3:06 pm

    Hi,

    @ Free Traffic, I Would be glad to know your name…

    Wordtracker do not give you an exact number, it’s rather an estimation.

    It’s not unrealistic to search with wordtracker because we know that more people are actually searching for the keyword.

    Right now, we are comparing between the different niches, and we are not yet in the keyword research stage.

    The bottom line is that it will give us a good idea of what niche have the more demand.

    Then, we will use the Google Adwords Tool when we are really to choose keywords for the site.

    In fact, the best way to choose keyword for your site is to use Google pay per click. But we are not doing this in this case study.

    I hope this answer your question.

    All the best,

    Franck

  7. Dawid Ryba Says:
    January 7th, 2009 at 5:37 pm

    Hi Franck,
    Thanks for information you provided here.
    I am waiting for your next post.

    Dawid Ryba

  8. T Says:
    January 8th, 2009 at 2:23 am

    Franck I’m really pleased I signed up to your blog, I do find your articles and tips very useful. Many thanks for passing on your experience.

  9. iw Says:
    January 8th, 2009 at 3:00 am

    Hi Frank,

    I really look forward to this case study and i think you have been too generous!

    WE WANT MORE
    WE WANT MORE
    We Want More

  10. Jay Says:
    February 15th, 2009 at 2:42 pm

    Thanks for sharing your study case here.
    It’s really simple and straightforward but powerful because we can act right now!
    Because the most problem in money making online was take ACTION persistencely.
    The IM is new exciting world for me.. but I’m not new in entrepreneurship.
    Really love your honest post and reply to comment here.
    All the best, Franck.

  11. Franck Says:
    June 14th, 2009 at 3:33 pm

    Hi,

    @Dawid,@t,@iw, and @Jay, I’m glad you like it and I really help this help you to find a profitable niche.

    Remember the rule #1 (that almost nobody ever tell you): Always enter a niche with possibility for backends and recurring products <– This is how millions are made online.

    Enjoy,

    Franck

  12. Niche Marketing Profitabililty Says:
    November 7th, 2009 at 9:15 am

    [...] Niche Case Study – Part 2 Ckecking Niche Popularity & Profitablity! | Home | Niche Blueprint Part 4 – Choosing My Money Making Niche! [...]

  13. Adding content to my website Says:
    November 7th, 2009 at 9:16 am

    [...] 3. Checking The Niche Popularity [...]

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