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Niche Blueprint Part 4 – Choosing My Money Making Niche!
By Franck | January 10, 2009
Here we go, in this lesson, I am going to select my profitable niche.
I hope this course will help you to find yours as well…
Niche Marketing Case Study (10 Jan 2009)
MODULE 1. Finding a money making niche.
D. Choosing a winner
Goal: Choosing my niche (the winner)
Step #1: Results For My Niches
If you remember, you had to choose 3 niches, and pick a winner.
We did the HARDEST part of our campaign.
I will enter the niche with confidence because I know that there is a lot of money to be made.
Here are the results for some of the niches I chose…
1. Spyware:
Search (Seo Book Count): 119K / Month
Cost Per Click: : $3.07
Paid Advertisers in Google: 544
Organic Sites: 121,000,000
Clickbank Gravity: 88 & 81
Nb of clickbank products: 10+
Magazines: 4+
2. Registry Cleaner:
Search (Seo Book Count): 34K / Month
Cost Per Click: : $2
Paid Advertisers in Google: 498
Organic Sites: 5,000,000
Clickbank Gravity: 159/144/56
Nb of clickbank products: 20+
Magazines: 4+
3. Government Records:
Search (Seo Book Count): 2430 / Month
Cost Per Click: : $1.31
Paid Advertisers in Google: 51
Organic Sites: 10,000,000
Clickbank Gravity: 210/137/100
Nb of clickbank products: 10+
Magazines: N/A
While I was searching for the Government record niche, I found another niche: “criminal records”
4. Criminal Records:
Search (Seo Book Count): 27K / Month
Cost Per Click: : $1.31
Paid Advertisers in Google: 183
Organic Sites: 4,000,000
Clickbank Gravity: 44/55
Nb of clickbank products: 10+
Magazines: 4+
5. Reverse Phone Lookup:
Search (Seo Book Count): 314K / Month
Cost Per Click: : $0.57
Paid Advertisers in Google: 159
Organic Sites: 3,000,000
Clickbank Gravity: 520/82
Nb of clickbank products: 4+
Magazines: N/A
As you can see, I decided to compare between 5 niches (I had 7 when we started).
Right now, I think I will start with the spyware or the registry niche.
Why?
1. Because advertisers are willing to pay a lot of money per click
2. There are more advertisers in these niche, and obviously, millions of dollars. I want to get my share of that.
3. I wanted to start in the spyware niche for a while!
4. I’m interested in knowing more about spyware
5. I make money with my laptop, and I know almost nothing about spyware, trojans, viruses, etc… Good to know a little bit about these.
6. I will be able to create an information product for YOU marketers with what I learned in this niche. This will add a new product to my IM product line. I will be able to add it as a bonus to my other products, or use it as a bonus or just a gift for YOU my subscribers.
These are some of the reasons I may choose to start with the spyware niche.
Note: Once I finished my site in the spyware niche, nothing prevent me to start a site in the registry niche.
Step #2: Checking The Trends (Google Trends)
I’ll use the Google Trends Tool to decide whether I will go for the spyware or registry market.
I typed spyware removal and registry cleaner in the search box:
Note: You an choose the length of time you want to check the trends (see the drop down menu in the red ellipse) …
Google Trends for Spyware and Registry
You’ll notice that there are more searches for the registry cleaner on the graph, but registry and spyware seems to have the same amount of interest overtime.
NOTE: Please keep in mind that unlike the spyware niche, the broad keyword registry has many “unrelated” searches (like Government registry, and all other registry stuff you can think about), that’s why I said that the trends are similar. With keywords, you always need to think because tools are just … tools!
Now …
Google Trends just released a brand new tool, it’s good to play around with it as well. In fact, I recommend that you check it because it’s more advanced than Google Trends:
A. I just want to see the trends on these keywords: spyware, malware, adware and registry.
Note: you can also select the lenghts (since 2004). I went for the last 12 months, and I also selected USA (you can do this several times for different regions).
Google Insights
B. I click on the search button, and here is what I get:
a. A graph (not really what I want)
b. I scroll down and get Data for spyware (This is what I want)
Google Insights For Spyware
As you can see in the graph above, I have the “top searches” and the “rising searches”. This is good for what’s coming next, and I am going to save this.
In just two minutes, I learned many things:
- That people want for free scan/download
- They use the word removal a lot (remover as well)
- Avg spyware is pretty popular (I’ll make sure I have a page about avg on my site)
- Super spyware, spyware doctor and spyware guard are popular
c. No, I will just click on the drop down menu and select malware to see what’s going on:
I learned that:
- Malware is associated with virus
- Malwarebytes is popluare (I don’t have a clue about this, but it’s ok)
d. I do the same for adware:
I learned that:
- Adware is associated with lavasoft
- Many people want to know what is adware
- People who search for adware also search for spyware
e. Finally, I check for registry.
I learned that:
windows registry is an important tearm in the niche.
As I said above, there are many unrelated registry terms like those: baby, wedding, gifts, etc
f. I will type now registry cleaner instead of registry
I learned that:
- Regcure is pretty popular
- Ccleaner is popular as well
- People want to know what is the best registry cleaner for windows and vista
- Eusing is pretty popular
Here is the niche I decided to build a website around:
And the winner is … Spyware! And… nothing prevent me to promote the registry softwares later on.
What I will do now?
Now that I have a niche (Spyware), I will spend one hour or two digging into this market to:
- Learn more about spywares and find out what people need
- Digg for a sub niche
- Get a domain name
Stay Tuned for my next lesson…
Franck
PS. Hey, Don’t forget your homeworks!
Here is what you need to do (not too much):
- “Play” with the Google trends & Google Insights tools
- Note what you learned about emerging trends in your niche
- Select a niche from your own list (or mine if you want)
- Be ready for choosing your domain name
Update: I’ve added all the links to the case study below (links open in a new window):
1. Introduction the the niche marketing case study
2. How To Find A Profitable Niche
3. Checking The Niche Popularity
4. Ckecking Niche Profitablity
5. Choosing My Money Making Niche
6. Learning More About The Spyware Niche
8. Getting Website Content And Backlink Strategy Starts
Topics: clickbank case study | 19 Comments »
January 11th, 2009 at 12:39 pm
HI FRANK. i am hirdaar from india and i am regulerly reading ur posts and always waiting for ur new posts. your step by step IM tutorial is really helpul and it has clrearified most of my queries. i thank u for such a great post, but still i have a question to ask i.e. is this necessary to have some websites to earn in IM?.
pls clearify,
thanks
January 11th, 2009 at 5:37 pm
Thanks for the continuation .
p.s can you make video about all 4 parts . will be more interactive
Thanks
Dawid Ryba
January 11th, 2009 at 8:25 pm
Hi,
@ hirdaar, thank you for following my blog series of posts. As for your question, you can make money without a website with affiliate marketing (you can promote CPA or CPS offers by linking directly to the merchant’s sites), but I always recommend to get your own site because it’s easier.
Heck, today, you can even start with a free blog (it’s how I started by the way)
@ Dawid, good suggestion, but for this tutorial, I am only writing.
Franck
January 12th, 2009 at 7:11 am
Franck, I have one question. Why you are relying on the data of SEO book count when Google itself has started giving exact number of keywords searches every month in their Adwords tool ? Don’t you think data from Google will be more accurate?
January 12th, 2009 at 7:34 pm
Hi Eklavya,
The wordtracker tool is good to compare between the niche.
I wasn’t checking the EXACT number of searches. I hope this makes sense.
As for Google, these number are for Google only.
I’ll use Google numbers once I start researching for keywords.
Franck
January 12th, 2009 at 7:39 pm
sir, thanks for these step-by-step guide. Am from Nigeria and a newbie on net, getting nowhere, until NOW! Iam copying your every move in finding a niche, is that going to be a problem? (copyright laws and such?).
January 13th, 2009 at 10:35 pm
Hey Franck, where are you man? First thing I check in the morning is your website. Your last blog was on 10th Jan. What is next in live demo on the Nich Case Study? In NZ now it is 14th Jan and I wait for your next step as I follow your instructions closely. Regards.
January 14th, 2009 at 6:00 am
Hi,
@ Jazom, you can copy my niche, it’s not a problem. You can choose to go with another niche if you want.
@ Deepak, I took the week end, and yesterday, I bought a brand new Dell laptop (the old one – Acer – is dying…), and I’m setting up everything, reorganizing my folders, downloading softwares, etc…
I’ll post the next step once I’m done (today, or tomorrow).
Franck
January 14th, 2009 at 9:59 pm
When I try to use google trends it keeps saying, Bad Request, your client has issued a malformed or illegal request. It does this every time i search a trend.
Mario3173
January 14th, 2009 at 10:15 pm
What do you mean by a sub niche?
Mario3173
January 15th, 2009 at 7:19 am
Franck, I came across this site when searching about “how to find niche in internet marketing”… and i landed on the right site! Thank u so much for sharing, I will now try to find my niche by following the steps you’ve explained. Looking forward for your next posts.
January 20th, 2009 at 7:06 pm
I am unable to understand this post. But well some points are useful for me.
January 21st, 2009 at 8:04 am
Hi,
@ mario, A sub niche is a smaller niche within a biggest market.
For example, spyware is a subniche in the virus market, and keyloggers is a subniche in the spyware market.
Computer –> Virus –> Spyware –> Keyloggers, etc…
@ noni, follow the bluepring and you will soon have your profitable niche.
Franck
January 22nd, 2009 at 11:37 pm
Great affiliate marketing tips!
May 16th, 2009 at 12:16 am
hey,
I’ve been lurking around your blog for a while now, and I really love the content. Please give us more tips and tutorials, you are doing an awesome job.
Thanks.
May 24th, 2009 at 4:23 pm
Hi Franck,
I’m trying to understand this. I checked allintitle:”spyware” in Google Search and it returns 3,280,000 sites. While I understand it’s profitable and with high searches, wouldn’t this be too much competition to go into this niche.
Peter
May 25th, 2009 at 11:39 am
Hi Peter,
You do not want to search competition for this keyword (spyware), this is a top keyword.
What you want is to search for subniches like “spyware removal tools” for example.
Those three words keywords are were you should spend your time.
Best,
Franck
July 18th, 2009 at 5:28 am
Hi Tyler,
This is my own original work. I do not copy other people’s work.
Franck
November 7th, 2009 at 9:15 am
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