Make Money With Affiliate Programs

I really like this Copywriting post from Michel Fortin, and you should add it to your swipe file like I did:

The Often Confused Features And Benefits

Here is an extract of the post:

Without good copywriting skills and good Pre-selling, you could be (me the first!) leaving thousands of dollars to your competitors.

To illustrate, here’s a brief description of each layer:

1. Features — what products have
For example, “This accounting software has a reporting feature.”

2. Advantages — what features do
For example, “This reporting feature provides real-time, on-demand, updated mission-critical information to key business managers.”

3. Motives — what motives do features satisfy
For example, “Cost-savings, greater control, increased production, etc”

4. Benefits — what those features mean
For example, “Managers are able to keep their finger on your company’s financial pulse at all times, thereby reducing costs by as much as 50%, maintaining greater control over expenditures, and increasing their output by 10-20 times at any given time — in just a few clicks.”

First, list all of the features of your product or service, including standard, technical, supportive or abstract features.

Then, with each feature, develop a subsequent list of relative advantages.

Read the whole post here: The Often Confused Features And Benefits

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