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Hey guys, today, my post will be a little bit different because it’s all about scarcity and fear of loss. Heck, it’s still about marketing…

This is one of Robert Cialdini’s six “weapons of influence” (social proof, liking, reciprocation, commitment and consistency, and authority).

I was reading a blog post (humm… I should be working instead…) about scarcity.

People are afraid about losing something! Even if they don’t know what is it, and what’s the value of it. Amazing stuff, read on…

My wife is a good example! (I hope she won’t read this post… Yup!)

Yeah, it’s strange… My wife CAN’T AFFORD to miss a phone call! I always tell her leave it… but She CAN’T.

Two nights ago, someone knocked at the door, and I didn’t move from… My laptop (after all, I was working, and it was very late in the night).

The man (or woman) kept ringing the bell for a long time, and after the 6th or 7th time, my wife suddenly jumped at the door and said: “who’s there”.

I was stuck! She can’t afford to lose something… While in most of the cases, I don’t care!

What about you, can you afford to lose? Can you control yourself?

Do you want to know HOW to control yourself? I’d like to hear similar stories, post yours below!

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